Is Hold90 a CBT quit program?

No. It is a craving hold tool and private tracker. It does not replace a full CBT curriculum.

Can I use Hold90 with Quit Genius?

Yes. Use coaching for skills and Hold90 for the next ninety seconds when an urge arrives.

Which is better if my company offers Quit Genius?

Try the covered program if you will engage with it. Add Hold90 if you still need a faster in-the-moment hold or prefer private local stats.

Hold90 vs Quit Genius: program coaching vs craving holds

Quit Genius is generally positioned as a structured digital coaching experience — often CBT-inspired lessons, check-ins, and employer or program channels depending on how you access it. Hold90 is a consumer craving instrument: ninety-second holds, local tracker, no account wall. As of 2026, one is closer to a course; the other is closer to a tool in your pocket. Access paths and features vary; confirm what you are being offered.

Overview

Quit Genius-style products shine when you want lessons, cognitive reframes, and a guided schedule. They may be available through benefits programs as well as consumer channels.

Hold90 shines when the barrier is the spike itself: open the PWA, hold for ninety seconds, log slips without drama, watch savings grow on-device.

Who each is for

Choose Quit Genius if you learn by doing modules and want a coaching arc, especially if your workplace or insurer already provides access. Choose Hold90 if you will not finish a course but will tap a hold button ten times a day during week one.

Privacy and accounts

Program apps usually require accounts so progress and messaging work. Hold90 intentionally avoids that for core use. If your quit is tied to a benefits portal, expect identity and possibly employer visibility rules — read them. If you want the quit off workplace systems, a local tool like Hold90 is the clearer fit.

Craving tools

Coaching apps teach skills you apply later. Hold90 is the application layer during the urge. Ideal worlds use both: learn skills in a program, practice a timed hold when coffee cues hit. Neither is a licensed medical treatment by itself simply because it is an app.

Pricing posture

Quit Genius access is often subscription or B2B licensed. Hold90 emphasizes frictionless web entry; check current consumer pricing on the Hold90 site. Do not assume benefits coverage equals free forever.

When to pick Hold90

Pick Hold90 for private, no-account craving holds and tracking. Pick Quit Genius when a structured CBT-style program — especially a covered one — is available and you will use the lessons. Using Hold90 alongside a coaching program is a reasonable combo, not a conflict.

Questions

Is Hold90 a CBT quit program?: No. It is a craving hold tool and private tracker. It does not replace a full CBT curriculum.
Can I use Hold90 with Quit Genius?: Yes. Use coaching for skills and Hold90 for the next ninety seconds when an urge arrives.
Which is better if my company offers Quit Genius?: Try the covered program if you will engage with it. Add Hold90 if you still need a faster in-the-moment hold or prefer private local stats.

The next 90 seconds are enough

Open Hold90, set your why, and hold through the first wave.

Open the app